Prioritize and Take Action on Your Marketing Ideas with Christa Hutchins
You know that feeling that there's too much to do to market your book and not enough time to do it? We can get so overwhelmed by all our ideas and start spinning our wheels on all the things yet get nowhere near achieving our marketing goals.
Christa Hutchins, a nonfiction author and Accountability Coach, is here to share how to prioritize your ideas, map out a doable plan and keep yourself accountable to moving forward on things you said you were going to do.
This post may contain affiliate links. Read my disclosure policy here.
Capture and Prioritize Your Marketing Ideas
Not sure where to start with all those marketing ideas swirling in your head?
Christa recommends capturing these ideas in a dedicated space like a Trello board, notebook, or index cards. By separating and storing your ideas, you prevent them from getting lost. among the sea of information you encounter.
“Capturing your ideas is the first step towards effective prioritization.“
Identify Your Pain Points and Solutions
Before deciding on what marketing strategy takes top priority, decide what problems you're trying to solve. Understanding your pain points—time constraints, resource limitations, or other challenges—is crucial for aligning your ideas with actionable solutions.
Evaluating your ideas against your pain points ensures your marketing efforts address the core issues hindering your progress.
🎧 LISTEN AND LEARN 📝
Apple / YOUTUBE / spotify / YOU CHOOSE
Create a Realistic Action Plan
Once you've narrowed down your focus and identified the solutions that align with your goals, it's time to craft a realistic action plan.
Christa created a “six-pack plan,” a simple yet effective way to organize your tasks over a specific timeframe.
By dividing your plan into manageable blocks with clear deadlines, this visual roadmap guides your progress without feeling overwhelmed to get it all done at once.
Stay Accountable to Your Plan
Accountability is key to staying on track with your marketing goals.
“Use shiny objects as rewards for completing existing tasks.”
By delaying gratification and creating incentives for progress, you motivate yourself to follow through on your commitments.
Also find an accountability partner who is right for you. They might be a cheerleader or a drill sergeant providing necessary encouragement and guidance to keep you accountable.
Outsource to a Virtual Assistant when ready
When you carefully evaluating your tasks to be done, recognize that you might not be the only one capable of certain responsibilities and these may be easily delegated to a virtual assistant.
Before hiring a Virtual Assistant to help with tasks, prioritize them based on their impact and relevance to your marketing goals.
Use tools like Trello for project management and communication to streamline your interactions with a virtual assistant, ensuring smooth coordination and progress tracking.
Don't let your book marketing tasks overwhelm you. With the right mindset, tools, and strategies, you can prioritize your ideas, create a solid action plan, and stay accountable to your goals.
🎧 LISTEN AND LEARN 📝
Want to hear Christa's deep dive? Join us on Book Marketing Mania and learn to:
- [2:17] Capture and prioritize ideas
- [06:04] Create an actionable plan
- [09:00] Put lower priority ideas on the “shelf”
- [10:40] Stay accountable to do what you planned
- [12:30] Outsourcing tasks to a VA
- [16:42] Tools and resources for project management
📚 RESOURCES MENTIONED:
FREE Planning Six Pack & “What Type of Stuck Are You?” Quiz
Christa's Podcast: Just One Simple Thing
Christa's Book: Moving Forward: Inspiration for the Go-Getter Jesus Girl
Website
Instagram
Trello
Spark Podcasting Conference
🎙 RELATED EPISODES
Audit Your Time and Own It (ep 74)
Audit Your Book Marketing Strategies (ep 73)
