Why many good books don’t sell with Julie Broad
Writing a great book isn't enough.
If you don't know who it's for, how to position it, or how to get people talking about it long before it releases, even your best written book can sit on the shelf collecting dust.
That's why my conversation with Julie Broad, aka the Book Broad, is a must-listen.
This post may contain affiliate links. Read my disclosure policy here.
Julie is the founder of Book Launchers, and author of Self-Promote & Succeed: The No Boring Books Way to Build Your Brand, Attract Your Audience, and Market Your Non-Fiction Book.
In this episode, Julie shares why marketing and selling are two completely different things, why your positioning matters, and why audiobooks are no longer a nice-to-have for authors.
Don't wait until your next book is done to think about marketing and selling. Join us today to learn how!
🎧 LISTEN AND LEARN 📝
Apple / YOUTUBE / spotify / YOU CHOOSE
- How marketing differs from selling and changes how you show up on every podcast, social post, and email to your readers
- Don’t miss out on book positioning because a great book with the wrong angle is still a book nobody buys
- How to test the marketing with your potential readers so you know what they’re hungry for before you even finish writing
- How Spotify is quickly becoming a serious competitor to Audible for audiobooks
- How telling your audience the next step to take isn't pushy, it's what they're waiting for
- How self-publishing gives you full control over your book, your data, your pricing, and your future
📚 RESOURCES MENTIONED 📚
Julie's book, Self-Promote & Succeed
Julie's YouTube, Book Launchers
🎙 RELATED EPISODES 🎙
Fund Your Book Launch with Preorders
Kim Stewart is a book marketing strategist for nonfiction authors and host of the Book Marketing Mania podcast. She helps you reach more readers as a podcast host and guest. When she’s not strategizing with clients or binge listening to podcasts, you’ll find her enjoying family time and indulging in coffee, caramel and Friends reruns.
