Build and monetize your author platform with Becky Kopitzke
If the word “platform” makes you want to shut everything down and walk away, you're not alone.
Most authors hear that word and immediately feel behind, overwhelmed, or like they're doing everything wrong. But what if building a platform could feel just as meaningful as writing the book itself?
Today my friend Becky Kopitzke joins me to talk about what an engaged platform actually is (hint: it's not your follower count), and how writers at every stage can start building a community who genuinely wants to hear from you.
Becky also gives some practical ways to make money as a writer before your book is done so you can pay for marketing and publishing help!
She’s also sharing success she’s had with an email list-building strategy using joint giveaways with other authors. One even brought her over 10,000 right-fit readers to her list.
🎧 LISTEN AND LEARN 📝
Apple / YOUTUBE / spotify / YOU CHOOSE
This post may contain affiliate links. Read my disclosure policy here.
- Why platform is much less scary to build when it's a community who trusts you and wants to hear from you
- What publishers actually want to see now when it comes to your audience, what no longer impresses them
- How to start monetizing your expertise before (or after) your book is out
- Why partner marketing and joint giveaways are some of the most effective and underused tools for growing an email list
- How DM automations on Instagram are helping authors connect with new readers in a way that feels organic instead of salesy
📚 RESOURCES MENTIONED 📚
AuthorRise Academy with Tracie Miles
🎙 RELATED EPISODES 🎙
Earn Book Marketing Money by Selling Digital Products (with Becky K)
Fund your book launch with preorders
Kim Stewart is a book marketing strategist for nonfiction authors and host of the Book Marketing Mania podcast. She helps you reach more readers as a podcast host and guest. When she’s not strategizing with clients or binge listening to podcasts, you’ll find her enjoying family time and indulging in coffee, caramel and Friends reruns.
