Finding Your Flamingo Advantage as an Author

How do you stand out to your readers in a unique way?

With a flamingo advantage! 

What is that you ask?

Katie Hornor, host of the Flamingo Advantage podcast, and author of a slew of books including Faith Like Flamingos and The Flamingo Advantage, is here to answer that.

I’ve followed Katie for years online and had the blessing to meet her in person at the inaugural Spark conference for Christian podcasters. I absolutely love the way she has created a super unique and recognizable brand for herself.

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Katie shares:

• why she chose flamingos for her brand
• what it means to have a flamingo advantage in YOUR OWN business or ministry
• how hosting a podcast (both audio and video) helps her (AND YOU) build your audience and market your books
• her experience with PodMatch to connect with podcasts (like mine) to guest on 

How do you Define a Personal Brand?

Personal branding is more than just colors and fonts; it's about what people picture when they think of you. As Katie puts it, your personal brand encompasses not only visual elements but also your values, character, and what you're known for. It's the unseen nuances that truly define your brand. 

By understanding how others perceive you and aligning it with your authentic self, you can craft a powerful and memorable personal brand that resonates with your readers.

Unveiling the Flamingo Advantage

Katie introduces us to the Flamingo advantage—a unique branding journey that centers around the unexpected embrace of the vibrant pink flamingos. Despite pink not being her favorite color, Katie's brand has become synonymous with standing out and embracing what sets you apart. 

Just like the flamingos who exude confidence and uniqueness without comparison, finding your Flamingo advantage as an author means tapping into your voice and individuality to shine in a crowded marketplace.

Podcasting as a Tool for Brand Growth

Podcasting is a powerful tool for nurturing your audience and expanding your reach as an author. Katie leverages podcasting to connect with new audiences and nurture existing ones. 

Plus, add in the visual aspect of podcasting through YouTube and you can get even more visibility while serving diverse learning preferences – video and audio.

Katie enlightens us on the art of connecting with new audiences and serving through other people's platforms. By approaching guest appearances with a mindset of service and genuine intention to add value to the host's audience, you can forge meaningful partnerships and reach a broader demographic. 

Guest podcasting not only allows you to share your expertise and insights but also opens doors to new opportunities and collaborations that can elevate your author brand.

Wrapping Up

Remember to embrace your uniqueness, stand tall like a flamingo, and let your voice soar in the realm of brand building. 

Connect with Katie to learn how you too can unleash your Flamingo advantage and watch your brand take flight in the sea of competition.

Cheering you on one podcast at a time, 💛 Kim

Katie's website
Podmatch
Podcasting Strategy Session with Kim

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