Planning and Measuring Your Book Marketing with Susan Neal

So how can you best plan and measure your book marketing efforts?

That’s what we’re answering today with my guest Susan Neal!

Susan is the author of eight books including her recent release, How to Sell 1000 Books a Month. She’s also CEO of Christian Indie Publishing Association (CIPA), which offers a slew of resources to help you when you first start writing your book all the way through publishing and marketing.

How can you plan and measure your book marketing efforts? Susan Neal, author of How to Sell 1000 Books a Month, is sharing just that on the Book Marketing Mania podcast. We talk about how she balances marketing with writing, how to create a monthly marketing plan that matches your personality, and how she measures the success of podcast tours to market her books.

We talk about how she balances marketing with writing, how to create a monthly marketing plan that matches your personality, and how she measures the success of podcast tours to market her books.

🎧 LISTEN AND LEARN 📝

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Susan emphasizes the importance of balancing writing and marketing by framing it as wearing different hats for each task. She also provides insights on encouraging authors to shift their mindsets about marketing, presenting it as a ministry to benefit readers.

Our discussion covers tailoring marketing strategies to one's personality, whether extroverted or introverted, and the significance of creating a structured monthly marketing plan.