Personalizing your podcast pitches for more success with Lori Melton
Is podcast guesting really that different from podcasting hosting?
Do you need a PR agency to pitch you?
That’s what we’re talking about today with my friend, author and podcaster, Lori Melton.
Lori’s sharing about her podcast guesting strategy including how her traditional publisher's publicist played a role, sending her own personalized pitches, and her secret to getting booked on 80% of the shows she pitches.
🎧 LISTEN AND LEARN 📝
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Lori’s publisher provided a publicist and a list of influential media outlets they were reaching out to. Lori didn't wait on that though, she began pitching herself to podcasts long before her book launch.
But Podcast guesting isn't just about promoting your book. Lori knew that, and by creating personalized pitches, Lori discovered the joy and value of speaking to diverse audiences about various topics beyond her book.
Lori talks about her passion for sharing topics like retreat leadership, her faith journey, and her life experiences, allowing her to serve different audiences and grow her author platform.
Lori saw tangible results from her podcast guesting efforts, such as increased newsletter sign-ups and more traffic to her website. Her husband’s mantra of “create work that earns even when you're sleeping” proves out through her approach, as every podcast episode continues to multiply her reach and connect with new audiences.
If you're considering making the leap into podcast guesting, here's some tips Lori shared:
Start with Familiarity: Look at podcasts you already enjoy, as these will likely align with your expertise.
Prepare and Personalize: Develop a press kit and craft thoughtful, personalized emails to potential podcast hosts.
Quality over Quantity: It's more effective to send fewer, well-crafted pitches than to scatter too many hasty proposals.
Embrace the Long Game: Understand that building relationships and growing your network takes time. Stay patient and persistent.
I hope Lori inspired you toward sharing your message as a guest on podcasts and seeing that it’s a long game, one that comes with lots of fruit in relationships with podcast hosts and readers alike!
📚 RESOURCES MENTIONED 📚
🎙 RELATED EPISODES 🎙
Launch Your Book with a Co-Hosted Podcast Series with Lori Melton
A PodMatch Overview for Hosts and Guests (why I 💛 it!)
Kim Stewart is a book marketing strategist for nonfiction authors and host of the Book Marketing Mania podcast. She helps you reach more readers as a podcast host and guest. When she’s not strategizing with clients or binge listening to podcasts, you’ll find her enjoying family time and indulging in coffee, caramel and Friends reruns.
