Building book launch momentum with Sarah Bean
Ever treat your book like a passion project right up until the moment it's done, and then scramble to figure out how to sell it?
Today I'm sitting down with book marketing strategist Sarah Bean to talk about what foundations every author needs to have in place before their book launches.
🎧 LISTEN AND LEARN 📝
Apple / YOUTUBE / spotify / YOU CHOOSE
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What You'll Learn
- What happens when authors wait too long to start marketing the book they're writing
- Why reverse engineering your launch from your actual goal builds a marketing plan that actually fits
- What it means for your website to be machine readable for AI and why that matters more than ever for authors
- How to use a simple Venn diagram to find the through line between two different audiences so you can market a new book without confusing or losing the readers you already have
📚 RESOURCES MENTIONED 📚
🎙 RELATED EPISODES 🎙
Why many good books don’t sell
Author branding and hybrid publishing
Kim Stewart is a book marketing strategist for nonfiction authors and host of the Book Marketing Mania podcast. She helps you reach more readers as a podcast host and guest. When she’s not strategizing with clients or binge listening to podcasts, you’ll find her enjoying family time and indulging in coffee, caramel and Friends reruns.
