Author branding and hybrid publishing with Mandy Roberson
If you've ever felt like your website, your social media, your email list, and your book are all just floating out there with no real connection between them, this episode is going to bring a lot of clarity.
Most authors build their platform one disconnected piece at a time, and then wonder why it all feels so hard to keep up with. Today's guest has spent years inside the publishing world watching that happen, and she's got a much better way.
Mandy Roberson of Market Refined Media, a faith-based marketing agency, is here to talk about what an author brand actually is, why it goes so much deeper than your colors and fonts, and how to build a platform that works for every book you'll ever write.
Mandy also shares some really honest thoughts on the hybrid publishing world, what sets a good partner apart from one that will take your money and disappear, and what she tells discouraged authors who have faced rejection and are wondering if it's even worth keep going.
🎧 LISTEN AND LEARN 📝
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What You'll Learn
- Why your author brand isn't your logo or your color palette but the heart behind your message and the impression you leave on everyone who comes into contact with your words
- Why building your website around your author name instead of your book title is one of the smartest long-term decisions you can make, especially if you plan to write more than one book
- Why social media is rented space and your website and email list are the only two platform assets you actually own and control
- What makes a hybrid publishing partner genuinely different from the ones that get a bad reputation, including one detail about royalties that might surprise you
- Why relational always beats transactional when it comes to building an audience, and what it looks like to keep showing up for your readers even after the launch is over
📚 RESOURCES MENTIONED 📚
Connect with Mandy:
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Kim Stewart is a book marketing strategist for nonfiction authors and host of the Book Marketing Mania podcast. She helps you reach more readers as a podcast host and guest. When she’s not strategizing with clients or binge listening to podcasts, you’ll find her enjoying family time and indulging in coffee, caramel and Friends reruns.
