The B.E.S.T. Marketing System for your Book with Nadine Mullings

What is the best way to market your book? That’s the question lots of authors are asking.

Nadine Mullings is my guest on the Book Marketing Mania podcast today. She is the founder and CEO of Nadine Mullings Marketing Agency and the host of the Women Faith + Business podcast.

Today she’s sharing about her B.E.S.T. system for marketing your books.

This post may contain affiliate links. Read my disclosure policy here.

In this episode, Nadine shares:

• [2:29] Her B.E.S.T. Marketing System (and strategies for each)
• [15:11] What she thinks when she hears “blogging is dead”
• [22:59] Tips on making your book marketing fun
• [25:17] How she sees authors reaching new readers online
• [36:01] Her B.E.S.T. Marketing Planner to help you focus on 90 days at a time

The B.E.S.T. Marketing System

Nadine’s signature B.E.S.T. content marketing system BEST is an acronym:

B is for for Blogging

E is for for Email

S is for for Social Media

T is for for Text Message Marketing

Let's break these down.

B: Blogging

Nadine believes blogging is far from dead. It’s a fantastic way to create and promote your book. If you're already a blogger, chances are you have enough content to compile into a book with just some editing and revising. 

For existing authors, blogging keeps your content fresh and drives traffic to your website. It provides snippets from your book and subtly encourages readers to purchase it by linking directly to Amazon.

E: Email

Despite the rise of social media, email remains a highly effective marketing tool. People are more likely to purchase from an email than a social media post. Keeping a consistent email schedule helps maintain engagement with your audience, which is crucial for converting readers into book buyers.

S: Social Media

Social media is undeniably powerful and helps to nurture your audience. However, Nadine advises focusing on one key platform that aligns with your type of business and where your audience is most active, rather than spreading yourself thin across multiple platforms. 

Make your marketing fun and a true reflection of your personality.

T: Text Message Marketing

Text message marketing is a powerful yet underutilized tool. It's a clean and direct way to communicate with your audience, with nearly 95% of text messages opened within three minutes. 

While people may skip emails, they rarely ignore texts. Nadine suggests using text messages to share inspirational messages or updates about your book, always keeping messages brief and to the point.

The Power of a 90-Day Marketing Plan

One of Nadine’s key strategies is focusing on a 90-day marketing plan. A shorter, quarterly plan is less overwhelming and allows you to adapt to changes in your business or personal life more flexibly. She suggests creating a content calendar for your blog, social media, and email campaigns, scheduling everything to ensure consistency.

Nadine’s 90-day B.E.S.T. marketing planner is a great way to get started!.This planner allows you to write down your marketing activities and schedule them, ensuring you stay on track.

Where Does Podcasting Fit In?

For those of you who are podcasters, Nadine views podcasting as a form of blogging. It falls under the “B” for blogging and is a significant way to share your content, just in an audio format. This integration shows that you don’t need to add another separate strategy to your marketing mix. Your podcast can drive traffic just like a traditional blog post.

Wrap Up 

Nadine’s final piece of advice is to have a solid plan. Successful marketing doesn't happen by accident; it requires a clear strategy. 

Thank you Nadine for sharing these invaluable marketing insights!

Cheering you on to build your audience and market your book one podcast at a time,

💛 Kim

Nadine's website
Nadine's Women Faith + Business podcast
The B.E.S.T. Marketing Planner (90-Day Guide)

Follow God's Calling (Kim as a guest on Nadine's show) Season 3 Episode 10

Why Authors Need a Blog #108
Repurpose Your Blog Posts into a Podcast #43