Writing and Marketing Your Hard Stories
Life is full of love and loss, but what do you do when God calls you to write your hard story?
When Kim Sorrelle's husband passed away from cancer, she went on a journey of discovering the true meaning of love, spending most of her time in Haiti. She joins me on the podcast to share what she learned that led her to write her newest book, Love Is: a year-long experiment of living out 1 Corinthians 13.
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Kim dedicated each month of her year-long journey to exploring a different aspect of love, such as patience and kindness. Her experiences and the stories she gathered form the essence of her book, offering readers a heartfelt exploration of love's many dimensions.
Kim's Target Reader and the Writing Process
Kim's primary readers are Christian women aged 25-65, though her book's themes resonate universally. She encourages people to understand and encapsulate love in their lives through stories and lived experiences.
Don't miss out on the therapeutic nature of writing. Kim wrote her first book, Cry Until You Laugh, while battling breast cancer. Writing has the power to heal and connect.
“Writing is such great therapy… you can't pay a therapist enough to get the kind of therapy that you get out of putting your life down on paper.”
Kim Sorrelle
What's working to market her books
Kim recognized the importance of building an audience and the reality that an author's work doesn’t end with the publication of their book.
Through her own experience with traditional publishing and self-marketing, she emphasizes the need for authors to actively promote their books.
Kim recommends declaring your identity as an author from the beginning and involve your audience in the writing journey.
One of her most effective strategies has been guesting on podcasts, leading to further opportunities, such as hosting her own show with evergreen content on YouTube.
If you're like me and fear getting in front of the camera, Kim says to remember:
“You are beautiful. You are one of a kind… There’s never been anybody exactly like you.”
Kim Sorrelle
Kim says to embrace your uniqueness. Whether high-energy or calm, embracing authenticity on camera can help you relay your message effectively.
Kim's experience with PodMatch
Have you heard of PodMatch? It's a platform designed to connect podcasters and guests.
Kim shares her positive experiences, having participated in over 300 interviews through the platform. PodMatch has allowed her to connect deeply with podcasters and audiences, reinforcing the importance of building genuine connections rather than focusing solely on immediate book sales.
“PodMatch is a fantastic way to network and connect with serious podcasters who are genuinely interested in finding great guests.”
Kim Sorrelle
Kim journey reminds us of the therapeutic power of storytelling and the importance of building and nurturing genuine connections.
Thanks Kim for serving my listeners so well!
Cheering you on one podcast at a time,
💛 Kim
📚 RESOURCES MENTIONED 📚
Love Is by Kim Sorrelle
Try out PodMatch (for hosts and guests)
🎙 RELATED EPISODES 🎙
A PodMatch Overview for Hosts and Guests (#131)
Sewing God's Love through Podcast Guesting (#126)
