The Joy of Being Yourself When Marketing Your Book
Want to connect with your target readers authentically online? You have to show up as your true self.
When author Kim Mosiman reached out to me through PodMatch, I just knew I wanted her as a guest to serve you! Kim is the author of Reflections of Joy: Learning to Love the Woman You See While Becoming the One You're Meant to Be and share’s sharing tips for those of you who might share my same concern with having to look a certain way before you use video.
Plus we’re talking about what Kim wishes she had known about book marketing before starting her publishing journey, and what’s working best for her including guesting on podcasts through the PodMatch service.
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Writing a Book for the Woman Inside
Kim Mosiman candidly shares how “Reflections of Joy” was born out of a personal need—a reflection of her own journey to reclaim joy and purpose. With a background in fitness, Kim owned a gym where she helped many on their paths to wellness, celebrating the transformation and stories her clients entrusted her.
This experience gave Kim a keen insight into the uniqueness of each individual's wellness journey, dispelling the myth of a one-size-fits-all approach. After closing her gym, Kim faced her own struggles and, through God's grace and faithful journaling, she found healing and inspiration to write. Her book targets women who have lost their spark, guiding them back to their path of self-love and fulfillment.
The Reality of Book Marketing as a First-Time Author
Writing the book was just the beginning; marketing became a new beast to conquer, demanding creativity and persistence.
Discussing the pressures of maintaining an online presence, Kim emphasizes authenticity. The internet presents a unique challenge where authors feel compelled to portray a specific image. However, Kim advocates for showing the real you—flaws, flannel robes, and all. People connect with genuine human experiences, not polished facades. Her journey taught her that showing authenticity online attracts like-minded readers who truly resonate with her message.
It's easy to fall into the trap of worrying about social media exposure, but Kim has found that simple, honest interactions hold the greatest power. By sharing her face and voice rather than just images of her book, she connected deeply with her audience. Social media isn’t just about aesthetics; it’s a tool to educate about the importance of book reviews and connect with readers on a personal level.
The Endless Cycle of Book Promotion
Kim shares that the post-launch silence can be intimidating. It’s a reality few discuss—the fervor during launch time can fade, leaving authors wondering if their work still engages their audience. Kim learned firsthand that patience is important and that marketing is not a one-off task but an ongoing connection with readers.
Podcast guesting has been particularly fruitful, extending her reach beyond her own circles of influence. This experience highlights the importance of flexible and dynamic promotional strategies, as audiences move in seasonal cycles, like the summer and holiday lull.
Kim's exposure on PodMatch opened unexpected doors, allowing her to serve audiences on various topics, from writing and marketing to nutrition and parenting. Her story proves that an author's identity extends beyond your book.
A Wrap-Up of Inspiration
Kim Mosman's experience is a testament to the multifaceted journey of book publishing—a blend of writing, marketing, and human connection. Be sure to check out her book and website for more resources.
Don't forget too, that your voice as a reader matters—leave a review when a book touches your heart. It’s a simple gift that encourages both the author and future readers.
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