Finding the Genius in You as a Podcast Host

Do you struggle with showing up as your authentic self when serving your target readers online?

My guest today is my new friend, Kelly Thompson, host of The Genius in You podcast. Kelly helps women market their coaching businesses without posting content 24/7.

I was thrilled when Kelly pitched me for a guest swap and couldn’t wait for her to share how to find your genius in showing up online, be the expert your listeners trust (even while interviewing guests) and how to make time to podcast in your busy life.

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You don't have to be online ALL the time

Kelly’s journey began as she navigated the crowded world of social media. Just like many of us, she faced the struggle of trying to maintain a constant online presence.

“When I first started, I did everything you’re supposed to do, but it wasn’t fulfilling,” Kelly confessed. She quickly learned that it’s essential to align your marketing efforts with your comfort zone. For her, being visible doesn’t mean being online all the time, but rather understanding where you are most comfortable—be it video, audio, or even written content.

Her advice is simple: Discover who you are and how you want to show up.

This self-awareness allows for consistency, which is crucial for building a loyal audience.

Quality Over Quantity: The Power of Podcasting

Podcasting often seems like a natural evolution for writers as they translate their written words into an engaging audio experience.

“If the camera isn’t for you, don’t force it,” Kelly advises. Her love for audio as a medium allows her to engage directly with her audience in an authentic, pressure-free manner.

Kelly's The Genius in You podcast was born from her desire to help women unleash their inner potential. The show facilitates fascinating conversations with female entrepreneurs, offering listeners a space to learn and grow. The podcast strategically blends insightful interviews with Kelly’s solo episodes, sparking meaningful discussions about leveraging personal brilliance for professional and personal impact.

Kelly’s approach demonstrates that you don’t have to wait until you have all the answers. Instead, she encourages us to take “imperfect action.” Sharing experiences and insights, even when you’re uncertain, adds authenticity and relatability to your content, something that resonates with listeners.

Balancing Solo Content and Guest Interviews

There’s a tendency to think that having high-profile guests will automatically increase your podcast's reach, but Kelly offers a unique perspective. While it's tempting to aim for big names, remember that collaboration starts at your level. Connecting with those on a similar journey creates mutual benefits and authentic relationships.

“Someone with a large following may not promote your show as much as those in a similar spot,” Kelly explains. It’s about reciprocal growth and sharing audiences with peers rather than relying solely on the popularity of guests.

For many, starting out with solo episodes may feel daunting, but they're crucial for personal branding and cultivating a connection with your audience. Kelly admits she didn’t initially enjoy solo episodes, but quickly discovered they're a way to share your work, values, and strategies, inviting listeners to engage more deeply with YOU.

Overcoming the Common Podcasting Myths

Authors often express concerns about the time commitment that a podcast demands. Kelly, a busy mom of four who homeschools her children, understands these constraints well. She assures aspiring podcasters, “You do have the time.” It's about finding short, productive pockets within your day. Even a podcast as brief as seven minutes can be impactful, providing value without extensive commitment.

Leveraging Email for Podcast Promotion

Marketing your podcast is just as vital as creating content. Kelly emphasizes the importance of using email lists to promote new episodes—a direct line to your listeners. Crafting engaging emails about upcoming episodes can enhance visibility and reinforce listener loyalty. It's another touchpoint for audience interaction, providing opportunities for them to respond and connect on a more personal level.

Closing Thoughts

Kelly’s insights take the pressure off traditional marketing methods, offering refreshing perspectives and actionable advice. Whether you're an aspiring podcast host, seasoned author, or both, be sure to check out Kelly's The Genius in You podcast for more inspiration!

Remember, your story and unique voice are your greatest assets—embrace them and let them shine in every podcast episode, email, and book you share with the world. 

Thanks Kelly for serving us so well!

Kelly's website
Kelly's podcast

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