Write, Publish & Market Your Business Book with Jodi Brandon
Have you been thinking of writing a nonfiction book that helps you grow your business?
Maybe you're writing narrative nonfiction or a memoir but curious about how you could also share your coaching or course frameworks with your audience too?
That’s my goal for this year and if it’s yours too, you will love this conversation with my new friend, Jodi Brandon.
Jodi is author of Write. Publish. Market: From Idea to Published Book: The Entrepreneur's Blueprint. She’s also a book publishing coach, an editor, and host of the Write Publish Market podcast.
I love listening to and learning from Jodi’s podcast and we recently connected through Threads. I couldn’t wait to have her on the show to talk about the difference in writing a book that grows your business vs other nonfiction books, and to hear all her wisdom on how to write publish and market your book.
🎧 LISTEN AND LEARN 📝
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Self-Publishing and Hybrid Publishing Are Ever Evolving
Jodi shares the excitement of working on the third edition of her book Write. Publish. Market. The world of self-publishing and hybrid publishing has evolved tremendously, prompting her to update key portions for accuracy.
**Watch for Jodi's updated edition releasing in October 2025.**
How do you know if you're just updating your book or if it needs a new edition? Jodi says “if you're changing more than like 10% of the text, it's considered a new edition.”
Jodi's book aims to serve business owners who view a book as a marketing asset but don't know where to begin. She offers a foundational pathway through the writing, publishing, and marketing phases, helping you develop a book that is a valuable business asset.
Podcasting as a Powerful Companion to Book Marketing
In alignment with her book, Jodi hosts a podcast by the same name as her book, Write. Publish. Market. She smartly intertwines the two, using the podcast to dive deeper into subjects discussed in her book and to document the book's revision process.
Jodi is a genius as the book and podcast work together to market her business!
Self-Publishing offers Flexibility and Control for Business Owners
During our conversation, we explored the often-dreaded self-publishing process. Jodi encourages author to embrace the flexibility and control self-publishing offers, particularly for business owners.
You might think traditional publishing is the only ‘real' option. Jodi argues that self-publishing might align more seamlessly with your broader business strategy.
Know Your Goals for Writing and Publishing
Jodi emphasizes the importance of identifying clear goals right at the beginning of your writing process.
Whether it's understanding who the book is for or what transformation it promises, having clear objectives shapes the entire process. This clarity helps you avoid the common pitfall of believing a book should cater to everyone.
When entering the publishing stage, Jodi advocates to maximize distribution channels, including direct sales through your own website. This not only elevates your visibility but also allows you to capture valuable reader data, enhancing your marketing efforts.
Start Marketing Early and Engage with Readers
When it comes to marketing your book, Jodi stresses the necessity of an early start. This includes building an email list and sharing your book journey with your audience.
Engagement can be fostered through various platforms, whether it’s a podcast series or social media posts. Jodi suggests starting your well before the book's release to garner a following and support.
By involving an audience early in the process, you can create a buzz, making your launch and subsequent sales much more successful. Jodi is doing a great job of this on her podcast!
Using Your Book to Broaden Your Business Impact
Jodi shares what she sees working well now for marketing is an online book club, serving both as a paid interactive experience and a way to grow your email list.
This strategy illustrates the potential for books as a springboard into further business offerings, particularly when integrated into a well-structured value ladder.
Additionally, Jodi discusses the innovative approach of identifying secondary markets — individuals or groups who can introduce your book to your ideal reader.
Wrap up
For business owners, a book represents more than just written content. It's an extension of your brand and a tool for growth. Whether through a wide or deep exploration of topics, the ultimate goal is to align your book’s promise with your business goals.
Want Jodi's help with your next book? Connect with her on her website.
📚 RESOURCES MENTIONED 📚
Jodi’s book, Write. Publish. Market.
🎙 RELATED EPISODES 🎙
Book Mapping and Hybrid Publishing
Audit Your Marketing Strategies
