Stop the Comparison When Marketing Your Books with Shannon Popkin

It’s so easy to make comparisons when marketing our books. 

“She’s” selling more books.

“She” has a bigger launch team.

“She’s” getting a lot more likes on her Instagram posts.

… and on and on it goes.

Today I’m thrilled to have Shannon Popkin as my guest on Book Marketing Mania. Shannon is the author of Comparison Girl: Lessons from Jesus on Me-Free Living in a Measure-Up World. 

Since Shannon wrote a book on comparison, I knew it was something she struggled with.

We can all get wrapped up into the comparison trap.

As Christian influencers, our platform is there to serve other people which lifts Jesus.

Shannon shares how comparison can be so tricky because we set out with this great heart to serve other people. Then somewhere midstream while sharing our message, we get all tangled up.

We're building our author platform and start glancing sideways, thinking …

“How am I doing in comparison to how she is doing?”

“Does she have more numbers than I do?”

It's a tidal wave in our hearts, like the undertow where you're just pulled further and further out and you don't even realize that it's happening.

Comparison can sidetrack us from what Jesus intended for us to do.

Start noticing the unique callings that God has given each of us and detach all of that from how many numbers, how many followers, how many sales.

It could be that God has called me to write books that don't sell as many copies.

As teammates, let’s stop putting value statements on our differences and celebrate and champion each other instead.

Want to hear Shannon's deep dive on comparison? Join us on Book Marketing Mania and learn:

• [1:24] What it means to build a platform that elevates Jesus
• [4:17] What “me-free” living looks like in a “measure-up” world
• [6:14] How to stop putting value statements on our differences (and what to do instead)
• [16:00] Unique things she has done with her launch teams to cheer on participation
• [23:52] Why she started her podcast and her hopes for it

Comparison Girl: Lessons from Jesus on Me-Free Living in a Measure-Up World
Influence: Building a Platform that Elevates Jesus
Shannon's website
Shannon's Instagram
Shannon's Live Like It's True Podcast
Shannon's Influence Quiz 

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