Your Memoir is Not About You

Writing a memoir is one of the most personal journeys you can undertake. It’s not just about putting pen to paper but about touching hearts and sharing experiences that may help someone else along their journey.

I couldn't wait to talk to Danielle Bernock, author and podcast host, about writing and marketing her memoir.

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Danielle pitched me to be a guest directly on PodMatch, and I recognized her name after hearing her as a guest on several of my friends' podcasts.

I couldn't wait to ask her about the memoir she wrote and what tips she would have for you if you are considering self-publishing a memoir.

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Her Journey to Memoir-Writing

Danielle’s memoir, Emerging with Wings, isn't just a book; it's a testament to her journey of overcoming childhood trauma and transforming pain into empowerment.

Danielle had a burning desire in her to help others. Even though she had no formal training in writing a book, she simply started writing and taught herself the ins and outs of the self-publishing world.

Why Write a Memoir?

Writing a memoir can be a cathartic process, and it's crucial to acknowledge the personal growth that comes from articulating one’s story.

Danielle’s apprehensions about sharing intimate details of her life resonated deeply as her “greatest fear was that someone would actually read it”. Something many writers (including myself) can relate to.

“Trauma is personal. It does not disappear if it is not validated.”

A quote from her memoir that soon went viral.

Danielle stresses that a memoir isn’t about you, the author, but about your reader.

“You have to be sharing it for the purpose of helping someone else,” she advised.

This selfless approach ensures your memoir resonates beyond the immediate circle of your family and friends, reaching those who find solace and inspiration in the shared experiences.

The Marketing Maze

Danielle leverages a unique strategy that might surprise many – participating in a vendor program that places her books in grocery stores across multiple states. This National Authors in Grocery Stores program allows her to set up a table, engage directly with potential readers, and sign books on the spot.

Danielle loves connecting with a diverse demographic of readers right in their everyday lives.

If you're considering self-publishing, Danielle’s advice is to educate yourself. She encourages aspiring authors to research and find the best fit for their needs. Whether piecing together resources independently or taking comprehensive courses, the key is to stay informed and adaptable.

Another interesting facet of Danielle's marketing journey is her experience with Podmatch. This platform connects podcast hosts and guests, making it easier for both parties to find matches that align with their goals. Danielle praised Alex Sanfilippo, the founder, for creating such an awesome platform and shared how it has helped her connect with audiences she might not have otherwise reached (like mine). 🙂

Danielle also shared the importance of building genuine connections, both with readers and within writing communities. LinkedIn has allowed her to build professional relationships too.

Your Story Matters

Danielle journey is a shining example of the power of perseverance, education, and authenticity. For anyone considering writing a memoir, her story serves as a beacon of hope and practical wisdom. Whether you're just starting to jot down your thoughts or are knee-deep in the editing process, remember that your story has the power to heal, inspire, and transform — not just for your readers, but for yourself as well.

Danielle's website

Emerging with Wings by Danielle Bernock

Try out PodMatch for hosts and guests

A PodMatch Overview for hosts and guests (#131)

Self-Publish Like the Pros (#133)