You know your target readers are listening to podcasts, but the thought of pitching yourself to be a guest can be a little overwhelming, right?
Well, stress no more. I have just what you need to get started.
Podcast Pitching 101 for Authors
A mini course to kick start your outreach
Here is what you'll learn in Podcast Pitching 101…
Service over selling
Get into a ‘service’ mindset before sending your pitch, so hosts know you are going to show up with value for the listeners. You’ll learn lots of ways to build relationships with hosts before pitching and how to get your home base ready to reflect your expertise to podcast hosts.
Starting with a strategy
Your strategy will help you use your resources wisely (especially when outsourcing to a VA). We'll deep dive into your Why (goals for podcast guesting), your Who (your target audience), your What (topics to pitch), your Where (types of shows to pitch). Plus I'll walk you specific examples so you can strategically reach new readers year-round.
Searching targeted podcasts to pitch
You’ll learn different places to look for podcasts to pitch and what information to capture and research. Included is an easy-to-use Google sheet, and also tips on what to share with a VA if you are outsourcing, to save them time. You'll get a “look over my shoulder” as I show you how to do it.
Sending your personalized email pitch
No more cookie cutter pitches! Learn what to include in your email pitch and how to personalize it to show hosts your message matches their mission. I'll show you examples of pitches I've sent that received a yet, and how to easily find contact information for hosts.
Surprising & delighting your host
Learn ways to become known as the celebrated go-to guest by serving the host before, during, and after your interview.
Sharing & repurposing your interview
Learn ways to continue sharing and repurposing your interview as part of your content plan, and future pitches.
I love the practical tools Kim included, along with the reminder to bring value in our message as a guest, and honor the host and their platform. You'll be able to pitch with confidence, knowing it is a win-win for you and the host.
Author, accountability Coach, podcast host
What's included in Podcast Pitching 101:
Six video lessons
Workbook for creating your strategy + a pitching checklist
Google sheet template to track podcast research & outreach
Bi-weekly Voxer Office Hours on Tuesdays
Recommended resources to help as you begin & uplevel your outreach